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Monday 30 June 2014

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What Is Website Content And Why Is It Still So Important Now?

How writing content for a website can help you

One of the things Google loves most is quality content. Hmm….so what exactly do I mean... and what is content? Well, basically, content is the text (and images) on your website pages, and on associated pages such as a blog. Google has made some changes recently. And while everyone seems to be talking about content since this latest Google update….the really savvy website owners are getting out their notepads and starting to scribble down quality articles. Of course you don’t need to write the content yourself if you are busy…simply outsource it to a gifted wordsmith (such as myself and my team) who can write great SEO optimised articles for you!

Writing copy for websites isn't as simple as it used to be. In previous years – in fact for the biggest part of internet history – websites could become quite successful and get to the top pages of Google simply by stuffing in a shed load of any-old-badly written-boring-crappy-content. I’m sure most of us have had the misfortune to have sat there in dismay….searching for something interesting and useful, but finding yet another page of drivel that was slapped in to pad out an advert filled site.

Google will love you more

In order to compete with other businesses in your field or local area, it simply isn’t enough any more to rely on sparse content on your site. What you need to be doing is writing content for SEO, but more importantly writing for your audience! The more Google can see on your website that makes you an interesting read and an authority in your topic, the more it will favour your website by ranking it higher in search results. Quality content shows Google that your website truly is relevant to the topic being searched by your potential visitors.

So by now I hope you have a good idea of the answer to the question "what is content writing?" But another reason for having a lot of good content associated with your site, is that the more text you’ve got, the more opportunities there are for putting your keywords and phrases into the text and headings. It also offers more opportunity to include a broader spectrum of keywords.

Content and its relationship with keywords

For example if you’re a decorator, you might have a home page, and probably a page with all your services. And if you think about it, your home page and your services page will both cover your whole range of services, making it difficult for Google to hone in on the SEO of any one particular set of keywords. In other words, your pages are generic. Your home page would then be best suited to a selection of keywords containing searches for decorators generally.

Realistically, people are also typing in all sorts of weird and wonderful keywords related to, say, wallpaper hanging, so having a specific wallpaper hanging services page would mean that you can optimise that page for all the best competition keywords for wallpaper hanging services in your local area. Then you might want to get even more specific and have some pages on a blog dedicated to tips and hints articles about (among other things) wallpapering – such as “how to choose the right wallpaper for your colour scheme”, “how much wallpaper will I need to buy”, or even “the history of wallpaper”.

All of these niche pages are simply a way of building Google’s trust in your expertise (as well as your customers’ confidence in you), and is showing Google a lot of relevant pages, text and keywords on your website in the decorating industry. This makes you attractive to the Google software that crawls and indexes your website. I will cover  tips on article writing in another post.


Our dedicated, creative SEO and web design team is headed up by Helen Martin.
We are based in London and cover the whole of the UK and beyond.
The aim of these articles is to help clients understand the techy ins and outs.
We are committed to doing that in a straightforward, jargon free zone!